More ways to spam search engines?

G. Edward Johnson (lorax@speckle.ncsl.nist.gov)
Tue, 10 Sep 1996 11:44:42 -0400 (EDT)


I got this message in my mailbox and decided to see what they were doing.

[CLIP]
> What would you give to get the number 1 listing in Alta Vista, the largest
> search engine on the Internet, owned by Yahoo!
>
> If you search for "URL Announcements" on Alta Vista, you will find over
> 100,000 sites with URL and/or Announcements and we are no. 1!
>
> Now, no method on the Internet or on the various search engine always works,
> but just once, will get you alot of attention and the rest is up to you.
>
[CLIP]

Yahoo owns altavista? since digital owns altavista, the only way for
both of these to be true was if digital owned yahoo or yahoo owned
digital, I don't think either is true

I did their suggested search and they do indeed come up number 1 in
altavista. and number 15 in webcrawler, they didn't come up in infoseek,
nor on the first page of hotbot.

I looked at their page to see their "magic"
<URL:http://www.novakint.com/announce.htm/>
Basically it came down to this:
Meta Keywords
Meta Description
head keywords -- I have never seen keywords as an attribute of head, do any
robots index atribute values of all html tags?
comment with keywords
keywords in title tag -- this one was new to me, they had 12 title tags,
the first and last ones being the real titles, and the other
10 were filled with keywords.

I thought I would pass this along since I hear some search engines are
actively downgrading "spammers" and since some engines may give more
weight to words in the title. It seems it might be a good idea to only
index the first title, or even no title if there are more than one.

Edward.

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