| Who is
            the Intended Audience? What are their computer skills? 
              
                | Many people have great computers... but their skill at
                using them may not be up-to-date. This is often true in the business world, where training
                has not kept up with the pace of technological advancements. |  |  A big problem on the Web is that new
            technologies like Shockwave and Portable Document Format (pdf) assume the user can
            download and install these "plug-ins"
              into the correct folders on their computers. |